Hot-Take #5: Premier League is Back — Concessions to Broadca...

June 28, 2020

#45 Polarization of Sports Rights Valuations and Re-Thinking...

May 13, 2020

#44 Thoughts on OTT/D2C in the Sports Media Landscape — 2nd...

April 12, 2020

#43 Ist eine Korrektur im Sportrechtemarkt notwendig (und ge...

March 29, 2020

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#Blog-Summaries

June 28, 2020

As of last week, all 🇪🇺 European Big-5 football leagues ⚽ have returned to the field and there have been both legal and financial incentives to do just that—inevitably putting public and private health and safety at risk. The COVID-induced impact, though, will be felt by 🇩🇪 Bundesliga (returned on May 16), 🇪🇸 La Liga (June 11), 🇬🇧 Premier League (June 19), and 🇮🇹 Serie A (June 22) for years to come. Unlocking the two most important revenue streams, namely 📺 broadcasting and 👕 com...

May 13, 2020

⚽ Sports Media ... Post-COVID 🦠 Polarization of Sports Rights Valuations and Re-Thinking the Multi-Sports Subscription The novel coronavirus 🦠 has put the world of sports on ⏸ pause—and the business of sports in turmoil. Top-tier sports leagues around the world prepare to resume playing in order to unlock or retain media rights revenues by fulfilling their commitments to the 🎥 broadcasting partners. While the future of many teams will hinge on the next rights fee installment being paid or...

April 12, 2020

After briefly tackling the short-term impact of COVID-19 🦠 on the sports media landscape, I share a 5️⃣ observations across some fundamental trends that get only accelerated amidst COVID19 🚀: monetization of OTT, consolidation of a fragmented industry, live sports betting and much more. Also, DAZN might be the most impacted major rights holder in sports due to the fact that the world of sports stands still. 📉However, even before, the growth outlook in the U.S. for the pure-sports streamer had...

March 29, 2020

Right when major sports rights owners such as the NFL and some of the BIG-5 European football leagues were ready to go to market with their broadcasting rights for their next (domestic) rights period, COVID-19 literally crashed the party and put the world (of sports) upside down. 😬 Whereas the 🇩🇪 German Bundesliga wants to adhere mostly to its previously communicated timeline, it is likely that the 🇪🇸 Spanish La Liga, 🇮🇹 Italian Serie A, and 🇺🇸 National Football League put their tende...

January 12, 2020

The number of available (sports) streaming services does not only continue to proliferate, but these over-the-top services remain also in full customer acquisition mode — vying to a large extent for the same set of consumers and their limited resources such as time and disposable income. One consequence of purely focusing on maximizing subscriber growth in the short-term, which has become the vanity metrics of choice when it comes to valuing streaming video or music services, is that subscriptio...

December 7, 2019

Earlier in November, I attended the SportsPro OTT Summit 2019 in Madrid. With the event now in the rear-view mirror, attending only five sessions during the event has certainly been less than I intended. However, building personal relationships and exchanging thoughts with like-minded people for 48 hours straight was probably the even more gratifying experience. And I also recognized quickly that these five sessions were more than enough for coming up with five top-of-mind thoughts on my flight...

September 29, 2019

The emergence of "Over-the-Top" has resulted in the empowerment of the consumer. At the same time, it has revitalized a declining music industry eroded by digital piracy into an industry that is growing revenues again. It has created billion-dollar companies such as Netflix in the video space, resulting in a straight-out streaming war including Amazon's Prime Video, Disney+, Apple TV+, NBC's Peacock, HBO Max or European competitors such as BritBox (in the U.K.), Joyn (in German...

September 2, 2019

Solely based on the amount of discussion any topic related to „Over-The-Top“ currently generates in the sports media market, it would be reasonable to assume that OTT distribution is already dominating the sports media landscape and representing the default way of consuming live sports. 🔥 However, contrary to other media genres, including 🎶 music or  🎞 on-demand streaming content, over-the-top distribution remains a niche channel that rather serves as complementary instead of being a substit...

June 2, 2019

The 🇩🇪 German Bundesliga ⚽️ is the next football league among the European „Big-Five“ that will put its domestic broadcasting rights (2021/22 - 24/25) back on the market. Its proposed structure of the media rights tender is currently under review by the German watchdog, which is also seeking input from potential bidders as part of its reviewing process. 🧐 Among the last-minute changes that were added after the DFL, the operator of the Bundesliga and 2. Bundesliga in Germany, submitted its pro...

May 6, 2019

In a piece from last summer (Blog #23 – Konvergenz bei den nationalen TV-Erlösen im europäischen Fußball), I made the case that revenues from domestic media rights are going to converge among the Big-5 European football leagues: Whereas the all-dominating English Premier League experienced a significant market correction for its upcoming domestic rights cycle (2019 - 22) compared to its current deal (-9,6%), its peers were able to lock in moderate (Italian Serie A, +11.3% incl. variable com...

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