#42 OTT Trends in 2020: Implications of Moving from B2B to a...

January 12, 2020

#41 Thoughts on OTT/D2C in the Sports Media Landscape

December 7, 2019

#40 Streaming as Problem for Leagues and Fans: Rights Platea...

September 29, 2019

#39 Over-The-Top: Auswirkungen von OTT auf Mediendistributi...

September 2, 2019

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January 12, 2020

The number of available (sports) streaming services does not only continue to proliferate, but these over-the-top services remain also in full customer acquisition mode — vying to a large extent for the same set of consumers and their limited resources such as time and disposable income. One consequence of purely focusing on maximizing subscriber growth in the short-term, which has become the vanity metrics of choice when it comes to valuing streaming video or music services, is that subscriptio...

December 7, 2019

Earlier in November, I attended the SportsPro OTT Summit 2019 in Madrid. With the event now in the rear-view mirror, attending only five sessions during the event has certainly been less than I intended. However, building personal relationships and exchanging thoughts with like-minded people for 48 hours straight was probably the even more gratifying experience. And I also recognized quickly that these five sessions were more than enough for coming up with five top-of-mind thoughts on my flight...

September 29, 2019

The emergence of "Over-the-Top" has resulted in the empowerment of the consumer. At the same time, it has revitalized a declining music industry eroded by digital piracy into an industry that is growing revenues again. It has created billion-dollar companies such as Netflix in the video space, resulting in a straight-out streaming war including Amazon's Prime Video, Disney+, Apple TV+, NBC's Peacock, HBO Max or European competitors such as BritBox (in the U.K.), Joyn (in German...

September 2, 2019

Solely based on the amount of discussion any topic related to „Over-The-Top“ currently generates in the sports media market, it would be reasonable to assume that OTT distribution is already dominating the sports media landscape and representing the default way of consuming live sports. 🔥 However, contrary to other media genres, including 🎶 music or  🎞 on-demand streaming content, over-the-top distribution remains a niche channel that rather serves as complementary instead of being a substit...

June 2, 2019

The 🇩🇪 German Bundesliga ⚽️ is the next football league among the European „Big-Five“ that will put its domestic broadcasting rights (2021/22 - 24/25) back on the market. Its proposed structure of the media rights tender is currently under review by the German watchdog, which is also seeking input from potential bidders as part of its reviewing process. 🧐 Among the last-minute changes that were added after the DFL, the operator of the Bundesliga and 2. Bundesliga in Germany, submitted its pro...

May 6, 2019

In a piece from last summer (Blog #23 – Konvergenz bei den nationalen TV-Erlösen im europäischen Fußball), I made the case that revenues from domestic media rights are going to converge among the Big-5 European football leagues: Whereas the all-dominating English Premier League experienced a significant market correction for its upcoming domestic rights cycle (2019 - 22) compared to its current deal (-9,6%), its peers were able to lock in moderate (Italian Serie A, +11.3% incl. variable com...

March 12, 2019

What's is going to happen with OFFTHEFIELDBUSINESS.de after I've joined Onefootball GmbH, my future plans, and a little bit of sports business takes in the end: The conflicts of interests when it comes to Piracy ☠️, Big-Tech as a deflationary force on media rights 📉, vertical media integration as next big value driver for teams 📈, Bundesliga in the U.S. in a lame-duck situation with Fox Sports 👎🏻, Amazon with lot of goodwill thanks to audio rights for Bundesliga 👀, and MediaPro bec...

March 9, 2019

Die deutsche Fußball-Bundesliga ist die nächste 🇪🇺 europäische Liga der „Big-5“ ⚽, die einen neuen Medienrechte-Deal für die nationalen Verwertungsrechte (Saison 2021/22 bis [voraussichtlich] 2024/25) präsentieren wird. Nach dem ich im ersten Teil bereits geschlussfolgert habe, dass „Big-Tech“ ähnlich wie im Fall der englischen Premier League (-9,6% 📉) nicht als der erhoffte Preistreiber wird dienen können, habe ich mich nun auf die Suche nach anderen Katalysatoren gemacht. 🧐 Das enorme Wach...

March 9, 2019

Whereas football executives such as FC Bayern's Karl-Heinz Rummenigge cannot wait to regain free-to-air live coverage of the UEFA Champions League once the current rights cycle (2018 - 2021) expires, Liberty Media's racing series felt the urgency to have to move back into pay-TV just one year into the exclusive three-year broadcasting deal with linear FTA-channel RTL. Thus, Sky did not only "listened to the wishes of many of [their] customers [🙄] who missed our way of broadcasting...

January 28, 2019

Obwohl ein Inkrafttreten noch ziemlich genau zweieinhalb Spielzeiten entfernt ist, mag man es kaum glauben: Die Deutsche Fussball Liga (DFL) wird die nächste Liga unter den ⚽ „Big-5“ in 🇪🇺 Europa sein, die einen neuen Medienrechtevertrag für ihren Heimatmarkt wird aushandeln müssen. 💸 Bereits jetzt laufen die internen Vorbereitung sowohl auf der Angebotsseite ( DFL als Vertreter der 36 Erst- und Zweitligisten) als auch auf der Nachfrageseite ( potenzielle Bieter für die medialen Verwertungsre...

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Auswirkungen der Digitalisierung auf den Sportrechtemarkt in Deutschland


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