I'm Yannick Manuel Ramcke, currently generally managing OneFootball TV — the OTT streaming business built from the ground up within OneFootball, one of the world’s leading digital football platforms. OneFootball TV enables rights owners and broadcasters to launch, operate, and monetize direct-to-consumer channels at global scale. To date, more than 25 OTT broadcasters — including Sky Sports, DAZN, Ligue 1+, Globo, and Cazé TV — have launched OneFootball Channels, selling pay-per-views, monthly subscriptions, and season or team passes, directly through the OneFootball channel store and ecosystem. The model combines native distribution, commerce, data, and product — designed to turn audience reach into sustainable digital revenue, originating from the new, digital-native generation of football fans.

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💻 Back in 2017, I launched OFFTHEFIELDBUSINESS.de as a long-form blog to analyze the structural shifts at the intersection of sports, media, technology, and finance. The focus has always been depth over noise: market design, rights economics, platform strategy, and the long-term consequences of digitization on the sports media value chain. Select ideas are shared in snackable form on X/Twitter (@YannickRamcke).

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📖 Along the way, I summed up some industry trends and fundamentals in a German-language book, as the digitization started to penetrate the traditional (and mainstream) sports broadcasting market: Auswirkungen der Digitalisierung auf den Sportrechtemarkt in Deutschland (2018).

🎧 I also co-host The Bundle on the Unofficial Partner podcast (also known as The Bundle Bulletin in written form) with Murray Barnett, moderated by Richard Gillis — a recurring deep dive into the global sports streaming marketplace, with over 40 episodes now available.

Many of these insights (and to some extent: vision) around modern content consumption and monetization — paired with my previous experiences in the finance (private equity, mergers and acquisitions) and media industry (traditional broadcasters) — have been actively manifested in OneFootball TV, where cross-functional teams across product, engineering, commercial, operations, and data are doing impactful, innovative, and unprecedented things at the intersection of sports, media, and technology.

Please follow me on LinkedIn (@YannickRamcke) for professional updates. From time to time, you might also stumble across some guest columns, speaking engagements, or interviews on third-party platforms. In one form or another, feel free to get in touch — I'm always up for talking shop.